How Commercial LED Lighting Can Bring You More Sales
The differences between LED and previous popular lighting technology is well known and can be found by checking our blog on Why Should You Choose LED. To summarize, LED lighting improves aesthetics, energy costs, and environmental waste. What is not well known is how these differences indirectly affect your business. Improper lighting can deter traffic from your establishment by making customers feel insecure.
The bigger your business, the more important it is to have LED lighting installed in your property. Lets start small and imagine you own a small shop where one or two LED strip lights provide sufficient lighting. If you do not have LED, you may have to wait up to 20 minutes for your lights to reach full luminosity. That is 20 minutes where customers may not be able to see all the fine details of your products. Which may deter the client from purchasing the product because it was not seen properly. One can argue you can just come in 20 minutes before you open and start lighting up the property, but that is still 20 minutes where your shop could have been open for business. LED Lighting is also known for having good light distribution. To equally light up anything in its range without losing luminosity. What this means is that with LED lighting there will be no unwanted shadows on your products that may make your products look worse than they actually are. Now how does LED lighting affect a large facility compared to a small shop? A larger property has to worry about the lighting outside of the shop as well. A parking lot needs proper parking lights. Consider the images below and Imagine you are a customer at night. The image on the left is a parking lot without LED and the right with LED. Would you want to drive into an improperly lit parking lot and walk in it for a short while to your destination? You would likely feel unsafe not being able to properly see your surroundings. The human imagination can sometimes be our greatest weapon against us. Even if there is no danger in the image, you cannot prove that. Survival instincts would tell you to avoid the unlit parking lot. Take a look at the well-lit parking lot. It has high quality shoebox area lights installed. You can see everything clearly. Parking here is much more comfortable. Because the parking lot on the right is better lit, it will attract more customers, which will lead to increased business.
Improving the aesthetics of your business is key to always being able to attract customers. A business can have the highest quality product sitting in their shelves, but if some customers never see it then that will negatively impact your sales. One-way to make sure people see your product is to make clients feel safe visiting your property with a well lit parking lot. Then viewing your product with proper shop lights. LED lighting will make your facility look professional, which will prevent customers from being deterred from your business. As a business, you have to maximize your sales. If you are unsure about your lighting or how it may be affecting your business negatively, contact a Geek!